Forest Roast
Medium roast · Cocoa, roasted almond, soft spice
A rounded, cocoa-led profile with a warm nutty middle and a gentle suggestion of spice.
Prepare a Forest Roast briefA coffee selection
Build a retail coffee assortment with distinct roast profiles, considered pack formats and clear product information.
A sample is useful when the intended service, packaging and product questions are clear.
Make the service clear
A thoughtful assortment begins with a clear reason for each coffee on the shelf.
Choose the role of the coffee in your retail selection: a discovery purchase, a deeper roast direction or an origin-led conversation. Compare the product information, sample and pack presentation together. The most useful assortment is one your team can explain accurately.
Bring your preferred pack size, whole-bean or ground format and artwork requirements into the first brief. Product descriptions, origin associations and collection statements need their own review; packaging should not make a claim the underlying information cannot support.
Build an assortment
Compare the two roasted profiles against the same brief. Describe the difference using the product’s own sensory direction, without implying a universal regional taste.
Choose the pack
Review 250 g retail presentation and any other proposed format with the quotation. Confirm materials, artwork and labeling responsibilities.
Write the label carefully
Keep the coffee identity, format and commercial particulars consistent across pack, product page and buying record.
Plan private label
If the pack will carry your identity, gather brand files and destination requirements before reviewing a proof. Final print and order scope are agreed separately.
Bring to your brief
- Which coffees belong in the first assortment?
- Whole bean or a ground format for a defined preparation?
- Which pack and label inputs need approval?
- What quantity and destination should the quote address?
Heritage Roast
Medium-dark roast · Dark chocolate, toasted hazelnut, brown sugar
A deeper expression, bringing dark-chocolate character and a fuller roast direction to the cup.
Prepare a Heritage Roast briefA considered presentation
Before the artwork
Gather the product and format, intended pack, brand files and destination requirements before requesting a packaging discussion. Keep artwork approval separate from coffee approval, and check that any sourcing statement has supporting evidence.
Explore private labelUseful next questions
What should I include in my first brief?
Name the product and format, intended use, quantity, destination and the questions your team needs answered. Review the sample, supporting information and commercial scope separately.
Does this confirm an order or delivery?
No. A buying brief records your requirements. Product availability, eligibility, documentation and final terms need order-specific review before an order is agreed.
Keep exploring
Continue with the product, sourcing and commercial questions that matter to your decision.